Woss

WOSS’s new headquarters begins with a clear premise: to inscribe the spirit of a new brand, grounded in solid experience, within a listed house shaped by memory. The project is structured through this dialogue between preservation and contemporaneity, recognizing the building’s original features while introducing, with precision, elements that express the company’s current identity.

The intervention respects the ornamental language and defining traits of the existing structure, acknowledging its historical and architectural significance. At the same time, new layers are carefully inserted through contemporary furniture, restrained choices, and organic forms that bring lightness to the space. This tension between the weight of the past and the clarity of the present informs the project’s approach.

Color and materiality play a central role. Green, a key tone in WOSS’s identity, appears in strategic moments, such as the staircase connecting the floors and the vegetation integrated throughout the interiors. Pink, recovered from the house’s original paintwork, re-emerges in furniture finishes, establishing a direct link to the site’s memory. On the top floor, the removal of the ceiling reveals the roof structure, framed by a large circular element that becomes both a focal point and a symbol of the brand’s openness to the future.

The result is a headquarters that reflects WOSS’s positioning: a practice that is grounded yet forward-looking, capable of building a new narrative without severing the foundations that sustain it.